Overview

We utilize a unique hybrid of human moderation and proprietary technology to help you inform, inspire and engage your community.

In the field of anthropology, “Social Instinct” is the innate tendency or impulse of a group to come together. “Social instinct” is the interchange that happens within a community of people that influences the way they form and behave – the sharing of views, experiences, expressions, and values – often driven by language and culture. “Social instinct” is the “why” behind their desire to gather and come together.

We believe that the better you know your community, the more successful you’ll be in harnessing the power of social media. We combine the strength of a global crowd and the scalability of custom social platforms and applications to help you know, monitor and engage your community. An engaged community leads to successful social campaigns, improved brand perception and increased ROI on your social media investment. Know your community, grow your community.

Social Instinct is a division of Appen Butler Hill, a leading language technology and custom consulting firm. Appen Butler Hill provides its products and services to multinational companies and government organizations.